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Occupation:
- Technical Marketing Consultant: Internet, Software,
Product Analysis
Expertise:
- Mac OS Internet presence
- Technical product marketing and analysis
- Mac OS Internet product testing
Contact:
brad@brad.net
-- 415.325.4321 -- 236 Hamilton Avenue, Palo Alto CA 94301
-- http://brad.net/
Projects:
January 1997 - May 1997: Verona Web,
brad.net,
and waymac.com
Assumed sole ownership and operation of
Verona Web, a Mac OS Internet hosting service I cofounded in
1995 in Palo Alto, California, located with WombatNet in the
Caffe Verona building. All Internet services are provided
using Mac OS servers. Continued development and marketing
efforts for Mac OS Internet servers, including development
of Mac OS Internet server discovery tools and robots. See
http://waymac.com/find.html and
http://waymac.com/whatisit.html
March 1997: Net Professional Magazine Article
Mac OS Web Server Multihosting Products: A
guide to the tools and terminology of virtual hosting on the
Mac. See http://www.netprolive.com/
January 1997: Net Professional Magazine Article
Mac OS Web Server Market Share: The
measurements are below par. See
http://www.netprolive.com/
October 1996 - February 1997: Apple - Competitive
Analysis of Leading Internet Clients
For Apple Internet marketing groups, with
Tracey Grown
(tracey@grownup.com):
Evaluated and compared Cyberdog to Navigator and Explorer on
Windows 95 and Mac OS. For email clients, compared Cyberdog
2.0 to Eudora Pro 3.1 and Emailer 2.0, on Mac OS only.
Presented and distributed our findings, including extensive
comparison tables, on paper and on internal web pages.
July 1996 - September 1996: Apple Mac OS Runtime
for Java, Developer Survey
For the Apple Java group, with Tracey Grown:
developed and deployed a survey on the web using WebSTAR and
FileMaker, conducted telephone interviews, and collated,
condensed, and presented an analysis of our findings.
May 1996 - August 1996: Apple Personal Web Sharing
Evaluation
For Apple server marketing, with Tracey
Grown: Wrote requirements [MRD], recruited candidates,
collected proposals and prototypes, tested and evaluated the
candidates' prototypes and reputations, and presented our
findings and rankings, resulting in Apple's choice of Maxum
(http://www.maxum.com/)as the vendor.
February 1996 - April 1996: Apple - QuickTime
Conferencing Commerce Servers
For First Virtual
(http://www.fv.com/) and the Apple QuickTime
Conferencing Group, with Tracey Grown: Developed, tested,
and deployed the web commerce servers for QTC. We integrated
WebSTAR, the WebSTAR Commerce Toolkit, Chron, AppleScript,
Eudora, AIMS, and other tools, to provide direct sales on
the web for Apple.
November 1995 - January 1996: SALON Internet
Magazine, Launch Technical Advisor
For SALON Internet Magazine
(http://www.salonmagazine.com/): Advised the
team, configured the servers, and conducted monitoring and
troubleshooting for the launch of this award-winning
Internet magazine.
November 1995 - January 1996: Apple - Detecting
and Counting Mac OS Web Servers
For Chris Gulker in Apple Publishing Markets,
built a Mac OS web server checking application using
FaceSpan, AppleScript, and the TCP Scripting Addition. See
http://waymac.com/whatisit.html for a web
example.
October 1995 - January 1996: Apple - Web Presence
for Apple Science & Engineering
Installed, configured, and hosted 3 Mac OS
Internet servers for Apple in Palo Alto, with David Gleason
and Andrew Wood: Designed the look and operation,
implemented web servers [WebSTAR], integrated web database
search [WEB FM/ FileMaker], list servers [ListSTAR], email
servers [AIMS] on 3 Apple Internet Server 6150's.
July 1995 - August 1995: AIR&SPACE Magazine:
Oshkosh Air Show Correspondent
Sent by this Smithsonian Institution magazine
(http://www.airspacemag.com/) to the
world-reknowned Oshkosh Air Show to cover the show from the
web, using a Duo 230 and a QuickTake 100 (lent by Chris
Gulker). Approximately 15,000 aircraft and 800,000 visitors
were in attendance.
May 1995 - June 1995: StarNine - Online ordering
system for WebSTAR
Built for StarNine
(http://www.starnine.com/) an online
ordering system for WebSTAR, using AppleScript and the First
Virtual Bridge for WebSTAR and MacHTTP.
February 1995 - May 1995: Apple - Spinning Your
Own Web
With Tracey Grown, built a web presence CD
for Apple Sales that explained the Internet and how to serve
it using Mac OS software products. Some of the material was
taken as the source for some of the pages at
http://www.solutions.apple.com/
October 1994 - present: Mac OS Advocacy and Action
Started the Mac OS Web Server lists,
currently served at http://waymac.com/, aka
http://brad.net/
August 1994 - January 1995: RAD & WYSE
Built the first web presences for RAD Media,
Palo Alto, and WYSE Technologies, San Jose, in addition to
numerous smaller projects.
March 1994 - July 1994: Embry-Riddle - Marketing
Consultant for University Enrollment
Marketing consultant for Embry-Riddle
Aeronautical University (ERAU), Daytona Beach, Florida. (See
http://www.db.erau.edu/) Investigated and
reported on the market for prospective students from the
point of view of future job prospects for graduates in
aerospace and aviation.
Notable: 1) Jump-started the University's web presence
(on a Centris 610, using MacHTTP). 2) Placed ERAU in the
Virtual Library (http://www.w3.org/vl/), the most important
directory site at the time, in charge of Aerospace,
Aeronautics, and Aviation. This generated a great deal of
traffic for the time.
Prior experience:
Engineering software development, marketing,
and sales
November 1987 - December 1993: ESC - Engineering
Software Concepts, Inc.
Founded, owned and operated ESC, Inc., a
sales and marketing company in Palo Alto, California
1984 - 1987 : SCT - Systems Control Technology,
Inc.
1982 - 1984 : SA&C - Systems Analysis &
Control
1980 - 1983: SEI - Sliwa Enterprises, Inc.
In a very small entrepreneurial enterprise,
developed, marketed, and sold SAT practice programs and
other educational drill products for educators, parents, and
students. Developed first for the Apple II series of
computers, using BASIC and assembly language.
1981 - 1982 : Ford Aerospace
1978 - 1980 : NASA
University Degrees:
BSE Princeton University 1978
MSE Stanford University 1981
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